This is exactly what the Association of Sustainable Development Experts is doing now, implementing the Sustainability Fund
project, so we call for cooperation.
Because the situation in Ukraine has shown that the world is fragile and needs unity and partnership to meet global challenges and ensure the goals of sustainable development, in particular the Goal of Sustainable Development 16: Peace, Justice and Strong Institutions.
When it comes to small and medium-sized businesses, which are currently suffering the most, it is first necessary to adapt the company's development strategy in accordance with the external context, taking into account the impact on business processes, changes in supply chains and customers. After that, it is necessary to assess the possibilities of business diversification, creation of new products / services that are necessary during the war and post-war period. Then it is possible to form partnerships with related industries to increase the value proposition for the end consumer.
What can be done in the conditions of war now and after it is to form an ecosystem. It is created when many partners share a resource. Due to this, they can use collective opportunities. For example, two retailers or two stores want to grow, but moving separately will take much more effort than if they worked together. If these two stores use a common warehouse, then, accordingly, the costs will be reduced.
As for opportunities: if, for example, Company A has contacts in Germany and Company B has contacts in Poland, then working in partnership, they will complement each other and expand their capabilities. That is, the ecosystem is about - the use and distribution of shared resources, costs, opportunities, and most importantly - the addition of value to the final consumer. Another feature of the ecosystem is that the partnership should be between equal, mature companies that are at the same level of development and share values.